Our executive team

Haidee Enriquez
Chief Executive Officer

Haidee has more than 18 years of management and leadership experience in the Philippine BPO and Contact Center industry, handling local, regional and global roles.

She is well-connected within government, business and academic circles due to her active involvement in initiatives to uplift the practice of people and business management in the Philippines. She also champions countryside expansion and talent development to drive inclusive growth.

Haidee is passionate about showcasing the skills and talents of the diverse Filipino workforce, delivering a high level of service, performance and business outcomes to the company and to all MicroSourcing partners.

An alumna of the Harvard Business School, Haidee is a recipient of the “People Manager of the Year” award, presented by the People Management Association of the Philippines (PMAP) and is an officer of various socio-civic organizations.

Sean Baker
Vice President - Sales and Business Development

Managing direct and indirect sales efforts to ensure client outsourcing success.

Sean brings more than 20 years of sales and executive management experience to MicroSourcing, growing and scaling emerging and established businesses across Australia, New Zealand and the US. 

Before MicroSourcing, Sean worked in business development, marketing and sales executive roles. Since joining MicroSourcing in 2016, Sean continues to work one-on-one with our clients to identify opportunities to reduce costs and improve efficiencies through our Philippines' outsourcing model. 

Sean is passionate about helping businesses embrace the benefits that offshoring has to offer. His ability to recognise areas of opportunity within our clients and provide solutions that reduce costs and improve efficiencies, makes Sean a valuable asset to the MicroSourcing sales team.

Anthony ‘Tony’ Zapanta
Business Development - North America

The focus of Tony’s role is improving MicroSourcing’s market position and maximizing financial growth by cultivating, managing and leveraging client relationships. 

Tony brings over 15 years of experience in U.S technology sales and account management to the role. This includes four years experience in business development across the Philippines and Asia-Pacific region.

Tony has worked across global sales and account executive roles to provide businesses with customized solutions to complex IT and infrastructure scenarios. In addition to this, Tony is also an accredited AWS business professional and helps businesses understand how cloud-based working can positively impact their bottom line. 

Since joining MicroSourcing, Tony has become a trusted advisor, offering clients advice and guidance to reduce operational costs, increase quality and efficiency and scale their business through offshore operations.

Edgar Reyes
Business Development - North America

Edgar has over 25 years of business and technical experience in IT with a focus on customer engagement, technical sales, C-level presentation and sales team management.

Experienced in improving operational efficiencies for companies of all sizes, Edgar has a proven track record in closing complex sales and developing marketing strategies for customer engagement campaigns within highly competitive markets. 

Edgar brings a wealth of knowledge to the MicroSourcing team around how to leverage technology to improve business performance. This expertise stems from his highly developed skills in big data, artificial intelligence and machine learning technology.

Ladd Rowan
Business Development - North America

Ladd brings a wealth of experience to the team with over 25 years navigating business processing services across diverse sectors such as healthcare, insurance, commercial, banking and financial service. His experience spans both domestic and international landscapes, allowing him to tailor solutions to meet the unique needs of clients operating in different markets.

Ladd is renowned for his ability to build lasting partnerships that fuel long-term growth for clients. His astute negotiation skills, coupled with a deep understanding of industry dynamics, enable him to craft bespoke solutions that consistently surpass client expectations.

With a pragmatic approach honed over decades, Ladd is committed to delivering tangible results in every endeavor. His dedication to excellence aligns seamlessly with MicroSourcing’s mission of providing top-notch offshoring solutions tailored to the specific needs of each client.

Gary Culverhouse
Business Development - Australia

Gary has six years financial planning experience, coupled with 14 years experience at the helm of a finance broking company. He successfully grew the finance broking business from zero to 100 loans per month. He also organically established a property management portfolio. He is passionate about working with clients on their business growth strategies.

Shane Crawford
Business Development - Australia

Shane has over 30 years of experience in sales, finance, relationship management, outsourcing solutions and business development for large Australian organisations including ANZ, MBF and AON. As an experienced sales professional, Shane successfully helps clients identify and exceed their organisational growth targets.

Kimberly Verduzco
Business Development - North America

Kimberly is a results-driven Business Development Manager at MicroSourcing, specializing in crafting strategic outsourcing solutions for North American businesses. With her proven track record in the BPO industry, Kimberly excels at identifying key opportunities, cultivating strong client relationships and driving revenue growth. She is passionate about helping companies leverage the power of outsourcing to achieve their business objectives.

A graduate of Michigan State University and a seasoned sales professional, Kimberly brings a wealth of knowledge and expertise to MicroSourcing. She thrives in dynamic environments and is committed to delivering exceptional value to her clients.

Alex Nettleton
Business Development - Australia

Alex Nettleton brings a unique perspective to business development, leveraging over ten years of experience in the Asia-Pacific region with a strong foundation in recruitment and IT consulting. His deep understanding of talent acquisition provides him with invaluable insights into the challenges and opportunities within the outsourcing landscape.

Alex's expertise in identifying and securing top-tier talent translates directly to his success at MicroSourcing. He excels at understanding client needs, sourcing ideal solutions and building strong, long-lasting client relationships. His background in managing operations and driving sales further strengthens his ability to deliver exceptional results in the outsourcing industry. This combination of skills makes Alex a powerful advocate for clients seeking to optimize their workforce through strategic outsourcing solutions.

Ethel Contreras
VP, Client Experience - Bay Area

Ethel has more than a decade’ experience in various operations management positions across Asia. In her role as VP of Operations for our Mall of Asia delivery center, Ethel is in charge of monitoring the performance of all the client accounts that operate from that location and ensure that offshore employees meet and exceed client requirements.

Prior to joining MicroSourcing, she served as a Business Unit Manager at ASEC Asia for 4 years, and she also worked at MicroSourcing where she was responsible for overseeing the operations of Yell Adworks.

Ethel has a Bachelor of Science degree in Agricultural Economics from the University of the Philippines and a Master’s degree in Business Management from the University of the Philippines – Manila.

Romel A. Almarinez
Strategic Clients Leader

Romel has more than 30 years of professional experience, mainly in senior leadership roles in the BPO industry. Prior to joining MicroSourcing in 2022, his roles included Country Head for Alere Philippines Inc., VP of Operations at Hinduja Global Solutions (HGS) and Unit Lead at Accenture.

Romel leads a team who looks after work from home clients as well as a group of web developers. He has a Bachelor of Science in Computer Science and is passionate about problem analysis, process improvement and people development. In his free time, Romel enjoys travel, playing the guitar or the piano and reading.

Lesley Ann Yoro
Director, Client Experience

Lesley has over 15 years of experience in leadership roles across Health Insurance - Payment Integrity, Benefit Coding and Testing, Claims Adjudication and Account Reconciliation.

She has worked in the BPO industry since 2000 and holds extensive experience in Operations Management, Service Delivery, Human Resources and Risk and Governance.

Lesley holds a Bachelor of Arts, Major in Communication Arts and is Certified Green Belt Six Sigma. She is married with four children, loves baking and travelling in her spare time.